High Performance Center Mass Personalization

The High Performance Center Mass Personalization is a joint initiative of the Fraunhofer institutes IAO, IBP, IGB and IPA with the University of Stuttgart. The aim of the center is to enable players along the entire product life cycle to supply better products and services through personalized design.

Fraunhofer IBP develops demonstrators in the high performance center in order to give companies the ability to make the features and advantages of the products they offer a virtual experience for their customers. To achieve this, the representation in virtual space is combined with physical effects that can be experienced by the customer (e.g. different lighting, acoustics and heat distribution inside a room).

Thanks to the joint expertise of the participating research institutions and cooperation with industrial companies from various sectors, the high performance center also has the know-how required to manufacture personalized products at the cost of their mass produced counterparts.

Methods, procedures, processes, manufacturing systems and business models for realizing personalized products are developed on an interdisciplinary and cross-sector basis. The results will provide significant impulses for manufacturing personalized products in industry.


Key research areas of the high performance center

The research conducted by the center is highly diverse and covers

  • modularized construction, transformable vehicle concepts, as well as consumer products & services,
  • quality assurance, logistics and the manufacture of personalized therapeutic products, as well as
  • personalized assistive systems, medical devices and sports products.

More information

The state government of Baden-Württemberg is financing the development of the high performance center to the tune of five million euros with funds from the State Ministries of Economic Affairs, Labor and Housing as well as Science, Research and the Arts. Through the participation of the Fraunhofer-Gesellschaft, the University of Stuttgart and external funds from industry, a total of 12.5 million euros are available for the project.