High Performance Center Mass Personalization

The High Performance Center Mass Personalization is a joint initiative of the Fraunhofer institutes IAO, IBP, IGB and IPA with the University of Stuttgart. The aim of the center is to enable players along the entire product life cycle to supply better products and services through personalized design.

Fraunhofer IBP develops demonstrators in the high performance center in order to give companies the ability to make the features and advantages of the products they offer a virtual experience for their customers. To achieve this, the representation in virtual space is combined with physical effects that can be experienced by the customer (e.g. different lighting, acoustics and heat distribution inside a room).

Thanks to the joint expertise of the participating research institutions and cooperation with industrial companies from various sectors, the high performance center also has the know-how required to manufacture personalized products at the cost of their mass produced counterparts.

Methods, procedures, processes, manufacturing systems and business models for realizing personalized products are developed on an interdisciplinary and cross-sector basis. The results will provide significant impulses for manufacturing personalized products in industry.


Key research areas of the high performance center

The research conducted by the center is highly diverse and covers

  • modularized construction, transformable vehicle concepts, as well as consumer products & services,
  • quality assurance, logistics and the manufacture of personalized therapeutic products, as well as
  • personalized assistive systems, medical devices and sports products.

"FensterKlang" - Making sound insulation audible

Selecting windows with the “right level” of sound insulation is particularly important when it comes to personal sound protection. The aim of the “FensterKlang” project is therefore to build a digital tool for listening to the sound insulation of windows, enabling different sound scenarios to be considered so that windows can be chosen in a more extended and personalized way. 


B2UXLAB – Business to User Experience Lab

The Business to User Experience Lab (B2UXLAB) provides the ideal infrastructure for researchers and manufacturers to collaborate with each other. On neutral ground, concepts can be developed, prototypes built and presented to different user groups, and also tested and validated, even under lock and key, if necessary.


Innovation potential for luminaire manufacturers

Globalization and digital transformation are forcing companies to make radical decisions and change their business models. Our experts would like to help you unlock the potential of digital transformation for highly personalized lighting products and services, which will also enable you to compete with the global market.


Noise control through AI - smart windows and ventilation concepts

Whether it is light or temperature, many things can be intelligently controlled and individually adjusted. The latest innovation level is our smart window control, which, thanks to artificial intelligence, adapts to the preferences and needs of its users and automatically closes when it gets too noisy.


Understanding users and their needs

In our individualized world, personalized products can not only increase user satisfaction but also people’s willingness to pay. But how and what to personalize? This is where our experts come in. We help you identify and unlock the potential to personalize products based on proven scientific methods.


Assessing ecological aspects of smart and sustainable cities and municipalities

We want to help cities and municipalities optimally manage their sustainability goals by evaluating different influencing factors and identifying unused potential, as well as involve citizens in decision-making processes.


Sustainability Stress Test to assess the impact of product use

The use phase of products is generally only evaluated on the basis of estimated values. Our scientists employ the “Sustainability Stress Test” to realistically map the environmental effects actually caused by use.


Data science enhanced life cycle assessment (for complex products & portfolios)

With data science enhanced Life cycle assessment, we use pre-existing company data to prepare life cycle assessments. The existing data base enables you to achieve faster and more useful results and insights about your products.